Toasted toastie on mug. branded wrapper with drinks and another diner visible in the background

Good food, good people

mug. started with the simple idea that a plant-forward café should feel welcoming to everyone.

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Tall stacked chicken toastie on sourdough with person's hands visible in background

Tom andthe mug. crew

Tom runs mug. the way you would want your neighbourhood café to be run. He learns names. He remembers what you ordered last time. He has built something on Chapel Street that feels less like a business and more like a small community that happens to serve extraordinary food.

The kitchen turns out mostly plant-based food with non-vegan extras for those who want them. It is not a compromise. It is a philosophy. The tofu scramble wins over meat-eaters. The chilli choc chai keeps people coming back specifically for it. The pancakes are gluten-free and no one can tell.

mug. is open mornings only, Wednesday to Monday, which means the pace is right. No rushing, no turning tables. Just a good morning, made properly.

A different kind of café

The menu at mug. is mostly plant-based, with dairy for coffee and a few non-vegan additions. The result is a place that works for everyone: the committed vegan, the curious meat-eater, the coeliac who is tired of asking. If you have specific dietary needs, just ask. The kitchen takes it seriously.

What keeps people coming back

4.9

Exceptional, flavour-packed food that genuinely surprises first-timers

Come and see for yourself

Open Wednesday to Monday, 9 AM to 2 PM. Unit 4/75 Chapel Street, Cowes.

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